About Us

Our History

VP Innovations is the retail showrooms division of VP Supply Corp. VP Supply was established in the winter of 1965 by Marv Miller and Elliot Curwin in a small warehouse on Brown Street in downtown Rochester, New York. It started as a simple wholesale plumbing supplier housed in an 80,000 square foot warehouse, but as the city of Rochester began to undergo rapid growth, VP began to grow as well.

In 1978, Marv and Elliot introduced the Bath Showroom, a retail space created to serve as a tool for home builders to send their customers into view all of the latest home plumbing products. The showroom featured thousands of square feet of bathroom installations, as a way to showcase the various products available for home plumbing needs.


VP Innovations

In 1980, VP Supply Corp along with Maynard's Electric began development of a large new building in Henrietta, New York just south of the city of Rochester. Along with a large addition to the building, they devised the idea of a "Design Center," centrally focusing materials specified for builders and contractors in the area. This concept inspired the introduction of kitchen material, ranging from counter tops & cabinetry into kitchen sinks and faucets, to VP's showroom repertoire. With nine uniquely built showrooms all across New York State and into Pennsylvania, VP Innovations was born — offering inspired designers and staff who are at the top of the trade. In October of 2016 Maynards Electric was added to the VP Supply family.


Commitment to Our Customers

Achieving the vision you have for your home is easier when you have a partner that understands what’s most important: providing the right products, with the right amount of service, at the right price. At VP Innovations, our commitment is to our customers. We will guide you through all the steps of your remodel or new build project, from product selection to price calculation to helping you visualize the final results. With the assistance of our experienced design consultants, you will easily be able to make your dream space a reality.

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